Doing laundry is one of those tasks that can make an hour disappear without leaving much to remember. You load the machine, wait, fold your clothes, and move on to the next thing. For experimental pop artist SUUNCAAT, however, this familiar routine opens up a stranger question: if we keep repeating the same actions, why does the person doing them never stay quite the same?
Her new single, “the wash,” turns an ordinary chore into a reflection on time, change, and the strange feeling of watching life move forward while your daily responsibilities remain largely unchanged. The idea comes through in the song’s recurring lines, “looks like we are at it again” and “some things never change.” They sound like observations about routine, but there is a deeper tension underneath them. The washing continues, the days pass, and the world changes, even when the task in front of you feels exactly like the one you did last week.
SUUNCAAT describes this repetition as a kind of vortex through time. As she explains, the world keeps moving while you are still doing laundry, but you can never do it twice as the same person. That distinction gives the song its central idea: what looks like repetition from the outside can contain an entire process of personal change.
Finding Something Strange in the Ordinary
Rather than treating the subject with complete seriousness, SUUNCAAT approaches it through an experimental pop framework that makes the familiar feel less predictable. Electronic beats and delicate synths give “the wash” an otherworldly atmosphere, while its melodic complexity keeps the track from becoming a simple meditation on routine.
The song’s repeated phrases also work like a mantra. Their return reflects the cycle of everyday responsibilities, but repetition here is not quite the same as standing still. Each time a thought comes around, the person hearing it may have changed a little. By the time SUUNCAAT reaches the closing repetition of “on and on and on,” the cycle feels less like a chore and more like an ongoing part of being alive.
This approach fits her interest in the uncanny, the occult, and things that exist beyond what we immediately see. She wants listeners to question the world around them, and “the wash” finds a way into that territory without reaching for an extraordinary setting. Its mystery begins with something most people barely think about.
A Creative Cycle of Its Own
The song’s accompanying music video extends that idea into SUUNCAAT’s own life. Created with Tokyo-based photographer Tiana Suzuki, the visuals move between a teal-colored laundromat and the artist’s bedroom. Their collaboration began with an impromptu photo shoot during SUUNCAAT’s tour in Japan, followed by a friendship that eventually brought them together again in Montreal to make the video.
There is an unexpected parallel between that journey and the song itself. An ordinary message led to a creative connection, which led from Montreal to Tokyo and back again. What might have seemed like a small encounter became part of a much larger story.
SUUNCAAT’s background in Montreal’s punk and underground electronic scenes has helped shape a sound that resists easy categorization, drawing on influences that include hyperpop, baroque music, and drum and bass. Her previous work has also attracted support from Spotify playlists and publications including Exclaim! and Popdust.
With “the wash,” she takes a deceptively simple subject and uses it to examine something much harder to pin down. The laundry may be the same, the routine may return, and the days may blur together. But the person living through them is always becoming someone else.
Connect with SUUNCAAT on
Leave a Reply